‘Content is King’ this is one popular axiom making waves round the web. As to who said that, do you know? This is one statement uttered out by one of the influential men in the world. He was in my country a fortnight ago on his usual charitable works. He is no other than the world’s number 2 richest man on earth. I hope you know now.
Bill Gates made this popular statement way back in 1996. I was 5 years old by then. Nothing like mobile phone less alone to think of internet in that small village I found myself in 1996. As to what prompted this axiom, let’s see.
Content is king they said, when Google came on the scene with that clean, empty search box and bubble gum logo. They said it again when the web grew larger and noisier, when it got more difficult to get noticed. They said it before the content mills started to churn, turning out their feckless (and wreckless) acres of worthless words every hour. High quality content is king they said, once Panda lay her surprisingly deft paw on those capitalizing on Google’s vulnerabilities (and a few hapless good actors caught in the middle).
So in reality Content is not just King, like by now almost all blogs will be riding high on the pedestals of Google and all search engines.
Churning out contents is another side of the story whiles promoting it also is on the other side.
Let’s see how Kuntala of Learn Blog Tips sees this.
Content is King – F*ck it, it’s NOT!
A mediocre writer that’s friends with every member of the Technorati 100 will become a popular blogger faster than a brilliant writer with no friends at all ~ Jon Morrow
Your blog needs more visibility, not content.
Almost everyone is producing good content on their blogs. But why they are not getting enough attention from the blogosphere?
Good is the enemy of great. There are only few bloggers who are creating really great content on their blogs, it’s no brainer they are receiving even more audience and improving their brand.
If you want to repeat the same on your blogs, follow this..
Great content + better promotion = blogging success mantra
So you see, social media networking is the key to success.
Content WAS king. Now Content is the Servant!
Your audience chooses what content they pay attention to, only if it serves their needs. In that sense, ‘content is a servant’ that earns the ‘wage of attention’ from the consumers of a particular content. In other words, the better a piece of content, the better the wage of attention the audience is willing to pay.
Social Networks are now the King Makers. Setting the pace at which things ought to be done.
This marks a seminal change in the way Google (and the web in general) are moving. “There’s a lot more. It’s not just about content. It’s about identity.
The ironic secret is that, while Google has the market share in search, Bing is already in possession of social data from Facebook and Twitter, and blends it into their results. Without a social platform to call their own, Bing blends social well using data from the category leaders. If users truly want social integrated with their search experience, then shouldn’t we all be using Bing instead of Google?
- Content isn’t king anymore. Content used to be king. Now it’s a servant in the king’s court. The king is the user. Content serves the king (the user) with valuable writings, videos, images, graphics, resources, or whatever else Content should be. The best content wins. Anything else rolls downhill collecting at the base of the Mountain of Mediocrity, which makes the web. The best content wins, because the web is built with mediocrity.
- Relationships are the king makers. Relationships allow us to connect with important people, companies, and organizations online. They are what the web (and the world) are built on, too. Consistent contribution makes healthy relationships possible. Consistency is key.
- Identity is a knight. Identity grants “known-ness” to those lucky enough, smart enough, talented enough, or hard working enough to wear that crown. Identities can be powerful allies on the web, in the never-resting tussle for attention.
Focus on gaining attention from strong identities online (the influencers). Do this by leveraging relationships (your social network), and by producing content of distinction. Stunning, uncommon, exceptional content. Contents which are readable and not dressed in king’s regalia filled with what I term as ‘big, big grammar’.
Your audience are the Kings and as such let them feel as Kings.
So your royal Highness, Let me hear what you have to say by commenting below.