Is Google going to enter into prostitution as well? That is food for thought. I guess many of you might be wondering what is going through my mind and why on earth I think Google is likely to enter into prostitution?
You know what, this search engine Giant has tried their hands on soo many business and had failed miserably so I was pondering whether they are going to try prostitution as well and bring down the world’s oldest profession?
Today’s post is all about some of Google’s failures. That is the discussion for the day.
In January 2006, Google acquired dMarc Broadcasting, a radio-based advertising platform, for $102 million in cash along with future performance payments that could have totaled up to $1.1 billion.
Google promised that it would bring to radio the type of measurable, performance-based ads that it was known for in search. A new Google Audio Ads product was introduced (logo above from the Natural Search Blog). Three years later, Google jumped out of broadcast radio ads. It turned out that Google couldn’t measure performance as it hoped.
And read Google’s reason why it failed;
The failure celebration quote:
At Google we’ve never shied away from high-risk, high-reward projects. We believe that making big bets is not only in the best interests of our users and partners, but also important for our long term success. In 2006, we launched Google Audio Ads and Google Radio Automation to create a new revenue stream for broadcast radio, produce more relevant advertising for listeners and streamline the buying and selling of radio ads. While we’ve devoted substantial resources to developing these products and learned a lot along the way, we haven’t had the impact we hoped for. So we have decided to exit the broadcast radio business and focus our efforts in online streaming audio….
We have always accepted that if you take risks not all of them will pay off. Deciding to close products is never easy, but we will continue to focus on advertising products that provide measurability for advertisers, and are relevant and useful for users, listeners and viewers.
Irrespective of the reasons given above, it doesn’t take the shine away from the fact that they failed with Google Audio Ads.
Let check out the next Big failure of the gurus.
Dodgeball was purchased in May 2005. Some feel it could have turned into a Foursquare-like service for Google, and that’s where the irony is rich.
Dodgeball was cofounded by Dennis Crowley, who left Google in April 2007, saying “the whole experience was incredibly frustrating for us.” Crowley went on to start Foursquare, currently the hot location “check-in” service that just received another round of investment.
Google’s quote to celebrate the Dodgeball failure:
Some of you may also be familiar with Dodgeball.com, a mobile social networking service that lets you share your location with friends via text message. We have decided to discontinue Dodgeball.com in the next couple of months, after which this service will no longer be available. We will communicate the exact time-frame shortly.
Another failure of the gurus is this;
Another January 2009 closure was Google Notebook, a way to clip text, images or search results and save them in online “notebooks” that could be shared with others. Google decided to close that in January 2009.
The closure quote:
At Google, we’re constantly working to innovate and improve our products so people can easily find and manage information. At times though, we have to decide where to focus our efforts and which technologies we expect will yield the most benefit to users in the long run. Starting next week, we plan to stop active development on Google Notebook. This means we’ll no longer be adding features or offer Notebook for new users.
Did the web need yet another way to build web pages? Google thought so and rolled out Google Pages in April 2006. Two years later, Google decided that its Google Sites product was the way to go. Google Page Creator was closed without fanfare. There was no official blog post about it.
There has of course being several Google products which never saw the day of light. The likes of searchwiki, Googebuzz, Goggle Videos, Feedly all has gone down..
So the question is, which current Google’s product is next and can they bring down prostitution when the venture into it?