How to Write a good Headline that Attracts like this One

The first call of action it comes delivering contents is when headlines are great and attracts. To be mentioned in the registers of great bloggers that means you’re at least doing something which is right and there is no doubt having a great headline is part of that.

Copyblogger will tell you that;

Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a compelling promise that turns a browser into a reader, the rest of your words may as well not even exist. So, from a copywriting and content marketing standpoint, writing great headlines is a critical skill.

 Here are some interesting statistics.

On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of your title, and why it so highly determines the effectiveness of the entire piece.

Remember, every element of compelling copy has just one purpose — to get the next sentence read. And then the sentence after that, and so on, all the way down to your call to action. So it’s fairly obvious that if people stop at the headline, you’re already dead in the water.

The better your headline, the better your odds of beating the averages and getting what you’ve written read by a larger percentage of people.

So the question therefore is; how do we write great headlines which will attract at the end? But wait, let find out what Little Johnny found himself in this time around. Little Johnny for those who don’t know him is that friend of mine who always finds himself in one mischievous act or the other.

Little Johnny was with his father when he saw his girlfriend coming.  The following conversation took place:

Little Johnny: Have you come to collect your book titled;”SPEAK ENGLISH MY DAD DOESN’T UNDERSTAND IT” written by James Oval?

Girl: No, I want that our hymns called”WHERE SHOULD I WAIT FOR YOU?”

Little Johnny: I don’t have that one maybe you should take the other one ”UNDER THE MANGO TREE” by Crooks

Girl: Fine but don’t forget to bring ”I WILL CALL YOU IN 5 MINS” while coming to School

Little Johnny: I will also bring this one too ‘I WON’T LET YOU DOWN’ by Ama K.Sintsim

Then;

Dad: These books are too many. Will she read all of them?

Little Johnny: Yes dad, she is very smart.

Dad: Okay, don’t forget to give her the one on the table titled” I’M NOT STUPID, I UNDERSTOOD EVERYTHING” by Shakespeare.

Hahaha! Another Little Johnny in hot waters once more. I wonder how he is going to defend himself this time around. I guess it will be prudent to allow Little Johnny solve his own problems whiles we find ways and means of how to write good headlines that attracts like this one.

The how is what we’ve being waiting for and it is now here;

1. Know your readers

In coming up with headlines, always see yourself from the readers point of view and you can do so by knowing your audience and what they won’t. In writing headlines which attracts at the end, always bear the reader is always king and so have him in mind.

2. Ignore those heavy grammars

To be honest with you, I sometime really find it difficult reading American blogs. They have English as their main language therefore perceives everyone understands those heavy grammars they use in their headlines. But that is not the case. I for instance speak five different languages including the English Language which I had to learn from school so giving me something else which will mean I have to refer to the dictionary simply to make a meaning out it wouldn’t be a good thing. Ignore the usage of heavy grammars when writing. Please do keep that in mind.

3. Ignore the lengths and just make a point

Whiles others will be telling you always to have a short headline, others are of the view for you to have a lengthy headline. So which is which? And I will tell you to just be yourself and careless of the number of words making your headlines. What is the use of using a word like ‘awe’ in your headline which will be difficult to be understood instead of use ‘mixed feeling’ which everyone is likely to understand it?
The length of a headline doesn’t matter but what matters the most is getting the reader to read your post after the headline.

4. Follow your own Trend and forget the Rest

The fact that this Blogger or that favourite blogger of yours is going this or that direction with respect to writing his or her headlines doesn’t in anyway mean you need to follow his trend.
Just be yourself and follow your own trend and at the end, you will be unique with your ways of crafting your headlines. That is it!

Your Turn

The post of course wouldn’t be complete without asking for your opinion it as well. What do you make of the post and in your own estimation, how can one write a good headline that attracts?

48 Replies to “How to Write a good Headline that Attracts like this One”

  1. Love all the point. Reading a blog with words that needs dictionary to understand sucks. All the books have read I see no big words but simple and understandable ones…

    1. That is the point Yipee. What is the use of heavy words when small ones will do?

      Thanks for your comment!

  2. Hii Emmanuel,

    Once again you did a great Job Bro. After reading this article one thing i can say very easily that you know your audience demand very nicely. I love your writing and the way of presenting information through articles.

    Thank you so much for sharing this awesome piece of your thought 🙂

    1. I do love your comments as well Amit and the pleasure is all mine seeing you here with your comment as always.

  3. Great post Emmanuel, the little Johnny and his girl friend joke has been finding it’s way to my screen since weekend, and each time I read, I can’t but laugh.

    Back to the topic, I would like to add this:

    Embarrassing Topics: Generally some topics are too embarrassing to be shared with friends on social network, reading it makes the reader look like a loser, giving a quality post an embarrassing topic would affect the performance of the post negatively, take for instance you have a post that says “How to ask a girl out” even though hundreds if not thousands of people would like to read the post, that title itself makes it difficult to read among friends talk less of sharing with them, hence tunning it up with a little bit of creativity would go a long way in helping the article performance, even on social media.

    Thanks for sharing, and I hope you’re enjoying your week already?

    1. Hello Augustus,

      Thanks for asking. My week is going fine and I do hope you’re having a great week yourself.

      I sincerely do agree with you. Adding spice to what the people want will obviously sell at the end.

      Thanks for your comment.

  4. Perfectly said, but I believe the most important point here is the first one – know your audience.
    If you audience is a type that likes short titles or big grammar I believe you will have to use that manner of writing.

    To Augustus,the last point says: Follow your own Trend and forget the Rest; you don’t need to care if you are hurting somebody’s feeling, I believe your audience is those who like the way to express your feelings.

  5. Hi Emmanuel,

    Attractive pic 😉

    My experience told me that problems shown in the headline might encourage click on link I have shared through comluv-enabled blogs. This is my trend and I am following it.

    Wonderful post you have shared with us here. Wish you have a great week

  6. Hi Emmanuel,

    Wonderful post, I must say.

    I would like to add that along with the headline, image is also important. You see along with dashing and cool headlines like Copy Blogger usually does, they also choose premium looking images. Also not to forget, Jon Morrow’s BoostBlogTraffic too!

    Thanks,
    Sid

  7. Yes agree with your statement regarding the headlines as readers first notices the headlines. So first we gonna need to work on it to make it more compelling.

    As Sid said in above comment about the images, he is right about it too.

  8. Hi,

    Thanks for sharing superb article about How to write attractive headlines for blog article. This is very useful information for online blog readers. Keep it up such a nice posting like this.

    Regards,
    Wyatt Hunter,
    Billing Gurus.

    1. Hello Hunter,

      I will obviously keep on posting something like this. Thanks for your comment as well.

  9. Hahahaha! Another good one, Emmanuel!

    You never fail to keep your readers entertained and informed! – That’s a great grip to keep people reading more.

    I find humor attractive in a headline as well as in the article itself, you shouldn’t always be serious with your readers –(for me post without humor tend to be boring at times)

    I remember my teacher in high school, he wouldn’t always be serious, he would make us laugh to keep us attentive in his classes.

    Great post! Thanks for sharing it with us.:)

    More power!

    Ann07

    P.s, I also found this post shared at Kingged.com as always. 😉

  10. Headlines which is simple and includes Keyword with short will stikes better ranking on search results……….. 🙂

  11. Thanks for this informative article,I have trouble incorporating emotion in my B2B headlines without tipping to the corny or weird side. Your stat on numbers was interesting, but I wonder how many people are getting sick of list posts.

    Thanks for the great reminder!
    I really appreciate your efforts and i will be waiting for your next post.

  12. I couldn’t have agreed more,
    The headline of your articles plays a very significant role on the entire article, if a prospective reader will have to read your post then, your headline must give him a very good reason to do so else, he will look for a better and more promising one.

    Thanks for sharing

    1. That is true and that is something I want many to understand. Coming up with great contents must also come along with great headlines as well.

      Thanks for your comment.

  13. Hello Emmanuel,

    Little johnny and His dad, both are funny. You introduce Little Johnny in every post and we all enjoy his acts.

    Well, you are right. 8 peoples out of 10 first reads the headline of the post and then decides to read it or not. It is huge 80% peoples read only headline.

    Having a headline which is short, simple and still, descriptive is most important. This headlines forces readers to read the full post. Headlines must be magnetic, descriptive not Generic.

    Thank you for sharing this tips with us!

    Well, as you know, i found this post on http://www.kingged.com and commented on it.

    1. Hi Swaraj,

      The power of headlines can’t in anyway be underestimated but unfortunately that is something many are yet to understand.

      Thanks for your comment and don’t forget Little Johnny will coming again.

  14. Hello Emmanuel
    In initial paragraph you mentioned another great blog on content writing which shows your vast research on the subject and your passion for learning from the great resources.
    Face is the index of mind and headline is the index of a post. You are right more 80% decided to dive into a post after reading its headline.
    You must have heard several stories where headlines turned a trash into gold if crafted well and turned to gold into trash if crafted poorly.
    It is also well said that spend 20 per cent of your time to create a post and 80 per cent to create its headline. It is perfectly right and one must not take it simply an exaggeration to make us realize the importance of headlines. It should be taken in its literal sense and we should spend 20 minutes to write a post and 80 minutes to create its heading.
    All newspapers are sold because of the quality of their headlines. It is a universal truth and one does not need any proof to believe in it.
    Thanks a lot for sharing this wonderful post which itself has an awesome headline and great stuff below of it.

    1. Hi Muba,
      The power of headlines can’t in anyway be undermined but it appears that is something few know how to go about it.
      Spend 20% to craft a post and 80% to craft a headline. I like that.

      Thanks a lot for your comment and for your wonderful add up.

  15. Hi,

    Perfect way to engaze , no link between the story and the content , still engagement at the best. Simply great.

    As for Headline , I will add that they are of Importance , they must be of 55 -70 character to ensure that they are displayed if full while search engine shows the extract on their SERP, to have better conversion rate.

    Headline is like – FIRST IMPRESSION also called as

    FIRST IMPRESSION IS LAST IMPRESSION…. That the way it is in real life always.

    Hope I AM Correct ?

    1. Hi Shekhar,

      Yes, you’re correct and I certainly do agree with you. First impression is matters a lot.

      Thanks as well for your comment.

  16. Hi Emmanuel

    Great post.

    The only time I use big words is when I am writing nonsense poetry for fun!

    I have 2 wonderful apps on my phone for this:

    Chambers Dictionary and Chambers Thesaurus. I also have a app with the complete works of Shakespeare – what a “wordsmith”!

    Prosperity

    Dave

  17. Another great article from a great writer, One thing i still respect you for is how you shows the application of your tips, you set the trap in most of ur headlines, am always a victim but i enjoy doing it…

    My regards to ur naughty johnny friends, i pray he get wise soon

    1. Hahaha! I do hope so. I do pray Little Johnny gets wiser in no time as well and thanks as well for your comment.

  18. You can learn that from your personal experience.

    Just remember when you search something in Google and you click on the post that attracts you well.

    Headline & Title both are far more important than the Quality of your Content.
    Quality comes after that.

  19. Hi Boss, Knowing your readers is a very important key factor that helps any blog because it is them you are writing for and also I t is very necessary to use simple and plain English when writing so that people do not need to refer to their dic just to understand what you are talking about.

    Lovely post.

    Regards
    ~Bob

  20. Hi there Emmanuel!

    Hahahaha! That’s funny and very entertaining. I really love the good vibes in your posts! 😀

    Anyway, you have a point about number two! “Ignore those heavy grammars” I can feel you, English is not our native language, using heavy grammars isn’t the important thing, it’s the thought and how easy the headline to be absorbed.

    About number three, I like short and precise headlines; however, some long headlines receives the same attention from readers.

    I left this comment on kingged.com, the content curation website and blogging community.

  21. Great article once again.

    I don’t know how I missed this. Well yes HEADLINE is the key with IMAGE too. Adding attractive heading with an attractive image will double your potential post traffic.

    Thanks a lot for this article.

  22. thanks for the great post…well understood with great points…have gained something visiting here for the first time.

  23. LoL , Little Johny got a serious Problem.

    Headlines are really crucial, they can make or break the statistics of your Blog.Just remember one thing when you are writing a Headline.

    It takes one heck a lot of effort to bring a Visitor on your Blog.While it takes them only one Click to leave

    Hence make sure that your Headlines are attractive enough for converting visitors into readers and then readers into subscribers.

    Thanks for Writing such a nice Article 🙂

  24. No doubt,
    Head line is very important for both search engine and readers.
    In every comment I share my own experience. I am also share here something about this topic.
    Whenever I comment on any blog that have commenting Luv enable blog. after do comment. I read all other comment and see their latest post and visit those blog that have eye catches post headline.
    and this is live example of me of this post.
    Any way thanks for guiding us with great description.

    Areesha Noor.

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