Taking a momentary pause to analyze the growth of Ecommerce in Ghana and Africa as a whole, we can conveniently say that they barely had any recognition or acknowledgement let alone patronization from Africans as at 2010, fast forward four years later the buzz going around on the much talked about Online shopping has skyrocketed in ways that even these Online markets cannot believe.
Initially if most Africans had any intentions of shopping online, the likes of Amazon, Ebay were the Go-to source and even at that, the percentage of those online shoppers from Africa was relatively little, today Ecommerce can comfortably boast of a substantial number of people that purchase basically all their needs online in Africa.
South Africa is said to be topping that list with about 51% of citizens with internet connection are online shoppers, Nigeria is strongly competing with over 66million people which is approximately 28% internet users and Kenya proving not to lag behind has about 18-24% of their citizens shopping online, the growing generation of internet literate and Technology savvy individuals has contributed tremendously to this development and that is the reason Ghana although presently ranking 68th in the world with 5,171, 993 internet users of the over 26million population in Ghana, irrespective of the country’s low per capita income and limited internet access which has led to drive up the price for internet connection that is definitely a great addition to the statistics we have for Africa.
That being said, the inability for Ecommerce to record a higher number of enthusiastic customers solely depends on the fact that a huge determinant for online sales lies in the customers and some of them are still of the notion that online shopping connotes scams and fraud, therefore, it is not unprecedented that there is a little trust issue and the reliability and dependency on this platform is still in doubt which is where the online shops finding their footing in Ghana are having a challenge.
The likes of Kaymu, Jumia,zoobashop.com and a list of others are struggling to change that impression to one where the buyers can conveniently establish a trustworthy relationship and comfortably be certain that their security is utmost priority through transparent transactions and quality products with authenticity written over it whenever they shop online.
When that situation phases out, the perks of a Wide variety of products where you can conveniently shop online at any time, the occasional discounts and low prices that are expected, for instance we are in the holiday season and a Christmas store or a black friday deals store is likely to be on major online shops.
The annual Black Friday clearance sales where one can purchase items at ridiculously cheap amounts are some of the things that one should consider, also, there is need to emphasize saving time, avoidance of retail congestion, very easy to compare prices and most importantly the influence of online reviews which easily gives way to the negativity or positivity of a product especially when they involve electronics, cars, makeup products be certain those reviews will help make the decision easy. Those are few of the many benefits that come with shopping online which guarantees ease, comfortability and convenience.
These days there are provisions made for Vendors, physical shop or not, Kaymu, the online buy or sell marketplace is one portal recognized for giving merchants a platform to sell their products. Nothing beats being able to shop from the comfort of your home or office and after get your get your huge load of items delivered to you in a well-organized and packaged way, that is the one thing Ecommerce is trying to sell to you, to be there for you in times of Impromptu Christmas parties and retail shops are either sold out or not open, to give you a medium where you can replace your smashed mobile phone instantly instead of waiting for when Tech shops are back from holidays, the list goes on.
Ecommerce in Ghana is taking a new turn and making a mark, with these platforms that has saddled themselves with the responsibility of making life easy for the average Ghanaian by creating cost effective means where one can buy and sell at ease and go about their daily shopping without encountering the usual hustle and bustle a physical market entails it is only logical one considers it because Ghana is in dire need of this huge development and it is not a bad idea to give this a try.